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Obvious University
Website
  • 👋Welcome to Obvious University!
  • Strategy
    • Sprints
      • 1️⃣Map
      • 2️⃣Sketch
      • 3️⃣Decide
      • 4️⃣Prototype
      • 5️⃣Test
    • Benchmarking
    • Research
      • 1️⃣Research guide
      • 2️⃣How to recruit users
      • 3️⃣How to conduct an interview well
      • 4️⃣How to take notes
      • 5️⃣How to prep for remote research
      • 6️⃣How to throw a watch party
      • 7️⃣How to create artefacts
  • Working with Features
    • Building with AI
      • 1️⃣Understand the tech
      • 2️⃣Map your product
      • 3️⃣Build a proof of concept
      • 4️⃣LLM Inputs
      • 5️⃣LLM Responses
    • Building Help and Support
      • 1️⃣How to scope a support experience
      • 2️⃣How to design discovery for support
      • 3️⃣How to design a support centre
      • 4️⃣How to write good support articles
  • Product Design
    • Microcopy
      • 1️⃣How to write well
      • 2️⃣How to write phrases
      • 3️⃣How to write messages
      • 4️⃣How to create a voice
    • Typography
      • 1️⃣How to compose type
      • 2️⃣How to create a type scale
      • 3️⃣How to pick typefaces
      • 4️⃣How to pair typefaces
    • Design System
      • 1️⃣Introduction to design systems
      • 2️⃣How to audit a design system
      • 3️⃣How to run a design system pilot
      • 4️⃣How to set up a design foundation
      • 5️⃣How to build components
      • 6️⃣How to document a design system
      • 7️⃣How to enable adoption and govern a design system
    • Mobile Engineering
      • 1️⃣Trunk based development
      • 2️⃣Agile development terminology
      • 3️⃣Git commit messages
      • 4️⃣Code review and pull requests
      • 5️⃣Readings
  • Delivery
    • Project Management
    • Collaboration
  • Hiring and Growth
    • Growth
      • 1️⃣Design growth framework
      • 2️⃣How to give ongoing feedback
      • 3️⃣How to check-in every quarter
      • 4️⃣How to address underperformance
      • 5️⃣FAQs
    • Hiring and careers
      • 1️⃣The Hiring Process
      • 2️⃣Diverse and Inclusive Hiring
  • PEOPLE EXPERIENCE
    • Benefits and Perks
      • 1️⃣Paid time off
      • 2️⃣Insurance and healthcare
      • 3️⃣Continuing education
      • 4️⃣Speaking at conferences
    • Starting at Obvious
      • 1️⃣Introducing Obvious
      • 2️⃣Set up your workspace
      • 3️⃣Onboarding
      • 4️⃣Finances
      • 5️⃣Code of Conduct
    • Employment policies
      • 1️⃣Equal opportunity employment
      • 2️⃣At-will employment
      • 3️⃣Employee records and privacy
      • 4️⃣Prevention of sexual harassment
      • 5️⃣Drugs and alcohol
      • 6️⃣Fraternisation
      • 7️⃣Non-compete and non-solicitation
      • 8️⃣Non-disclosure
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On this page
  • Research guide
  • Research template
  • Modules
  1. Strategy

Research

Last updated 1 year ago

Do research as often as you can. It’s the best way to build your intuition for the product space, for consumer sensibility, and conviction in your designs. When there is a doubt or lack of confidence, or when stakes are high, invest in research.

Research guide

Research template

Modules

Cover

Research guide

Cover

Research template

Cover

How to recruit users

Cover

How to conduct an interview well

Cover

How to take notes

Cover

How to prep for remote research

Cover

How to throw a watch party

Cover

How to create artefacts